Project: 
Marketing Activation

Services Delivered:
Animation | Motion Design | Visual Concept Development | Digital Content Creation

Challenge:
As INEOS Hygienics expanded further into the FMCG market, they needed to bring a growing range of household products to life across digital retail and social platforms. The challenge was to create engaging motion-led content that clearly communicated each product’s benefits while elevating everyday essentials into a distinctive, premium brand experience suitable for high-visibility channels such as Sainsbury’s online store.

Solution:
We collaborated closely with INEOS Hygienics to create a series of animated product videos designed for use across social media and online retail. Each animation was thoughtfully crafted to express the individual fragrance, performance and personality of each product, from laundry detergents to antibacterial cleaners.

Through considered use of motion, colour and fine detail, we transformed functional product information into visually engaging storytelling, ensuring clarity, consistency and impact across all platforms. The result was a cohesive set of assets that enhanced brand presence, supported retail activation and helped the products stand out in a competitive FMCG landscape.