Project: 
Boodles Tennis Challenge Campaign

Services Delivered:
Advertising | Print | Experiential

Challenge:
Mahiki sought to create a high-impact ad campaign to activate their presence at the prestigious Boodles Tennis Challenge. The challenge was to design compelling materials that would not only catch attention courtside but also align with Mahiki’s vibrant brand personality in a luxury sports environment.

Solution:
We collaborated closely with Mahiki to deliver a cohesive campaign titled ‘State of the Sunset.’ This included designing program advertisements as well as branded courtside cool boxes and chairs, carefully crafted to blend seamlessly into the event’s upscale atmosphere while maximising brand visibility. Every touchpoint reflected Mahiki’s energetic and playful spirit, engaging tennis fans and event attendees alike.