Project: 
Awareness Campaign and Website UX Overhaul

Services Delivered:
Digital | Video | Social | Copywriting | Advertising | UX

Challenge:
Roobyx needed a compelling campaign to highlight the risks gig-economy workers face without insurance. The project also required a website UX refresh to support better engagement.

Solution:
We travelled to Sydney to lead the project, hiring a local film crew and location to capture authentic stories from self-employed workers. These real-life experiences formed the heart of a digital and social campaign. Simultaneously, we redesigned the website’s UX to create a more intuitive, story-driven experience that aligned with the campaign’s tone and messaging.