Be the 5%

Out of the 30,000 new products launched each year, only 5% succeed. Time to beat the odds. We help brands launch successful new products, from idea generation and screening, through to concept development, testing, research and introduction to market.

Through New Product Development (NPD), we help brands innovate, grow, remain relevant and competitive. We’ve worked with beauty, cosmetic and pharmaceutical brands to develop new product lines and packaging. And we can draw on 25 years of production and application expertise to take your product from blueprint to basket.


“A huge thank you to XCITE for their creativity and ongoing support. Their expertise has been invaluable, and we look forward to more exciting projects together.”

– Owen Deere – Marketing Manager, Superstars


Your Vision, Our Expertise



Proud to be working with some amazing brands